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3 Reasons Why My Cat Is an Incredible Marketer

08/27/2012

I’ve spent a significant part of my summer promoting my humour novel Royal Flush, and I’m constantly thinking about new ways to do that.

I guess I have self-promotion on the brain, for better or worse. That may be why, when my cat ventured into my room last night and proceeded to wake me multiple times in an attempt to get some attention, all I could think was what a great marketer he is.

This is Oliver, the cat in question. Apparently that is a comfortable napping position.

1) Establish a likeable brand

I actually have deep-seated reservations with individuals thinking of their identities as ‘brands’. But if Oliver has indeed been reading books written by the marketing gurus who believe that’s a good idea, then he definitely has the whole brand thing nailed.

Upon entering the community, he established himself as a socially responsible cat who doesn’t ask for much. He has nails, but understands the importance of not using them on institutions the community considers important, such as the living room couch. As a result, the community was generally welcoming about the installation of a scratch post facility near a busy thoroughfare.

Oliver understands waste management, and only makes such deposits in the designated area, where they are disposed of properly. He also quickly saw the value in distinguishing himself from the family dog, whose brand is less nuanced.

2) Know your target audience

Oliver is also, of course, considerably cute, and he seeks to leverage that cuteness to acquire food and attention whenever an opportunity presents itself.

I was the only one home last night, so much of Oliver’s market research was already done. Clearly I was the only demographic available for targeting.

Apparently focus groups responded positively to having their faces pawed repeatedly, and also nudged with a wet, cold nose, because that’s what kept happening to me throughout the night. Much like a consumer will ignore an ad by changing the channel or clicking past it, I attempted to shoo Oliver away. He was persistent, though. Studies show that often people must encounter a product seven times before deciding to buy.

Why won’t you pet me, human?

3) Send your target audience a consistent message, repeatedly

Repetition is the essence of marketing. Our brains retain information best when we encounter it multiple times, which is why it’s recommended that students review their class notes at home.

Oliver must know this about the human brain. His marketing slogan is so memorable and concise that I’ll likely never forget it. In fact, it will probably haunt my dreams, and wake me even when he isn’t present:

“Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow! Meow! Meow! Meow Meow! Meow! Meow! Meow! Meow Meow! Meow! Meow! Meow! Meow Meow! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW! MEOW!”

Apropos of nothing, here’s a picture of Oliver when he had to wear a cone on his head.

In the end, Oliver’s shrewd marketing campaign worked. I got up this morning, fed him, and petted him.

Tonight, he may not be so lucky. I’ve decided to implement an adblocker. That is, I plan to close my door.

4 Comments leave one →
  1. John Erickson permalink
    08/27/2012 5:23 PM

    My God, the cat was screaming his head off, and you put a MEGAPHONE on him?!? ;)
    you have to hand it to cats, though, they are persistent little so-and-sos. I never had a cat before we were living in a trailer about 7 years ago. then our first cat’s mother brought in our kitty, a total of 3 days old, deposited her in the middle of our living room floor, turned and left out through the door. Now THAT is determined marketing!
    By the by, did you know your book title is also a joke punchline? “Royal flush – the colour of the Queen’s face when she saw Harry’s naked bum in the tabloids.” :D

  2. Andrea permalink
    08/28/2012 8:35 AM

    Leveraging cuteness is 90% of a cat’s marketing strategy, though you make some good points that contribute to the other 10%!!!

  3. 11/08/2012 3:37 PM

    As a crazy cat lover and fellow blogger, I laughed out loud reading this post! Thanks for the chuckle. FYI, I found you via twitter, so you must be doing something right that your cat taught you about marketing.

    Leanne at Hanbury House

    • 11/09/2012 11:00 AM

      Hey Leanne, I’m glad you enjoyed! My cat defnitely has taught me a lot, haha. And I’m sure there’s more to learn from him yet.

      I hope to see you around the blog again :)

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