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What Does ‘Sustainability’ Mean?


Sustainability isn’t just a political platform. It isn’t just a business strategy. It isn’t just looking out for the environment because it’s a nice thing to do.

Sustainability is the capacity to endure. Which means survival. If something isn’t sustainable, it needs to change or it will perish.

One Comment leave one →
  1. The GeWf permalink
    02/27/2011 6:22 PM

    We are not sustainable.
    The whole of Humanity is often referred to as a body.
    I would venture that no body is immortal.

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